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For one night every year, all over the world, children look forward to that special moment: the arrival of Santa Claus. For weeks, even months in some cases, parents hear the constant ‘I want this’ ‘I want that’ from their children requesting their favorite toy for this coming Christmas.
However, for most parents the problem lies in the availability of cash funds. Most wait until the last few weeks before Christmas to buy toys for their child. The problem that arises then is the low stock of all the popular toys in stores and on the internet.
For example, the list of the ten most popular toys was published by the Toy Retailer Association last month. Among the list were toys like Crazy Frog the Annoying Thing, Barbie Magic of Pegasus Princess Annika, the Monopoly Here and Now board game, and Bratz Rock Angelz.
Trying to locate Crazy Frog the Annoying Thing on Saturday, November 19 among toy retailers, I was unsuccessful due to the item being out of stock. One month before Christmas day and stocks are already running out. In fact, toys that didn’t even make the top ten list, like Sylvanian Families Willow Hall, are also sold out in stores.
Why is this? A similar problem also occurred last year with the Barbie Princess and Pauper range. Barbie Princess and the Pauper Erika was nowhere to be found for the month leading up to Christmas. Is it just a matter of manufacturers not making enough toys or is it the stores fault for not buying enough stock of toys?
Demand for particular toys like Crazy Frog the Annoying Thing, Bratz Rock Angelz, and Barbie the Magic of Pegasus may not be estimated as high as it actually is. This is certainly the case with the Sylvanian Family range this Christmas, which didn’t even make the top twelve most wanted toys list.
How is it possible then to know what is going to be popular each year? The answer should be based on the best toys from previous years and the factors that all these toys have in common.
For this year, the ‘Toy Retailers Association’ estimated the B Daman Tournament Set to be the most popular toy.
According to the Toy Retailers Association, “Sales of toys for children aged five and over amounted to £626m in the last 12 months to June 2005 or 30% of total toy business. The most popular category en Action Figures with the likes of Power Rangers or Star Wars getting the lion’s share.”
They also stated that “The end of the year is expected to reveal a strong new playground craze in the form of B-Daman (Hasbro) who will compete with other popular franchises such as Simpsons, Batman and vehicle brands, all with a strong innovation”. .
This certainly seems to be the case. Sure, Star Wars will be hard to beat, but when a toy is advertised a lot (like Bratz with Bratz Rock Angelz, Bratz Babyz, and Bratz Step Out), every kid wants it and when one kid wants it, every other kid wants it. the same toy. .
The battle between Bratz and Barbie has been interesting. The amount of publicity for both the Bratz ranges and the Barbie ranges has been incredible. All this advertising is, of course, directed at children. Both dolls have their main ranges for Christmas: Bratz with Bratz Rock Angelz and Barbie with Barbie and the Magic of Pegasus.
Which one will the girls choose for Christmas this year? Bratz dolls have a very careful design and ranges such as Bratz Ooh La La and Bratz Step Out are aimed at certain audiences and certain ages. Bratz dolls have been created with the modern “girl” in mind. Lil Bratz has even been created for younger girls.
The Bratz are original, they dress in fashion and the Bratz accessories are out of this world. There is also a doll for each of all ethnic backgrounds.
Barbie, on the other hand, is an old-time favorite among girls. The Barbie doll has been around for decades and taking Barbie out of her number one spot will be a tall order for Bratz. The Barbie Princess and the Pauper range was fantastic last year and proved very popular. However, it was common knowledge that Bratz took a good chunk of the Barbie market last Christmas.
Will it be the same this year? Barbie has a fantastic assortment for Christmas this year: Magic of Pegasus Barbie with lines like Magic of Pegasus Barbie, Princess Annika, Cloud Queen Rayla, Prince Aidan and Brietta the Flying Horse. Will this be the best Barbie range of last year and beat the Bratz Rock Angelz with all their fabulous Bratz Rock Angelz accessories?
Only time will tell. However, it is interesting to see that the battle between these two notorious dolls is heating up and the good thing about it is that the more it heats up, the better the ranges for our children to benefit from.
It is quite clear to see that toys are low in stock every year and every year it seems that the stores are running out earlier and earlier. Something needs to be done and it can only be assumed that the problem is in the hands of the manufacturers.
If you’re a fan of Barbie or Bratz, visit the authors’ ToyGrotto toy store below for great prices and fantastic doll options (individual doll options provided).
If you like this article and share the same passion for toys, feel free to visit the authors’ e-commerce store at toygrotto. The author would greatly appreciate any feedback he has to offer regarding the site. Feel free to send your comments to the author, Julie Weeks at toygrotto@toygrotto.net. All comments and suggestions of all kinds will be highly appreciated and taken into account. The key to writing good articles is to have a wealth of knowledge and sources that can then be analyzed and shared with others.
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