Integrity Toys is one of the companies in today’s market that produces a wide selection of fashion dolls. The available collections are reminiscent of haute couture, golden age Hollywood glamor and other high fashion themes of the modern age. The dolls are mostly articulated and each has its own exquisite array of wardrobes. Integrity Toys had hired Jason Wu as a freelance doll clothing designer when he was still sixteen. Jason Wu later created Integrity Toy’s doll collection called Fashion Royalty and was later appointed creative director of Integrity Toys a year later.
The story behind the Fashion Royalty line revolves around the competition between two large cosmetics companies fighting for market shares in the European market and eventually for global dominance. Their world had become increasingly challenging with the entry of a third major company ready to make the competition more difficult. Thus, collectors of the Fashion Royalty line will know the companies “W” (owned by Veronique Perrin), “V” (formed by Baroness Agnes Von Weiss) and Missima Cosmetics (headed by Natalie Fatale).
For doll collectors with an interest in fashion and creative design, the Fashion Royalty characters will provide inspiration. Famous people in this line are Veronique Perrin, Vanessa Perrin, Adele Makeda, Isha, Luchia Z., Baroness Agnes Von Weiss, Kyori Sato, Natalia Fatale, Eugenia Perrin Frost, Darius Reid, Pierre DeVries, and Francisco Leon. Jason Wu’s Fashion Royalty Collection was first unveiled at the International Toy Fair in February 2001 in New York City. Every year there is an exciting new look for almost every character with new wardrobes online. One accessory that should be part of every collector’s lineup is the Story Card Portfolio, of which only 1000 of these were ever produced.
In 2009 the Future Perfect Collection was introduced with an exciting new feature. The doll bodies come with a “manual speaking system” in which the hands can be removed for easy costume change. They also came with additional posing hands to hold with accessories. In 2010, Integrity Toys launched the Foundation Dazzle Collection, which showcased 1960s couture and fashion for W Cosmetics’ new fashion ad campaign. The sophisticated look of this collection reminds collectors of the original inspiration for these dolls, which is Gene Marshall.
Collectors of the Jason Wu Fashion Royalty dolls will never cease to be excited as new lines and repaints are introduced each year. Each year, there is also a limited edition doll set of 180 figures to a maximum of a thousand figures produced for a single character or design. Therefore, collectors of the series will surely appreciate the exclusivity and rarity of some doll models perhaps after a decade or so.